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Welcome to the American Herbalists Guild!

Discover the most comprehensive directory of qualified clinical herbalists, representing a diverse range of traditions and specialties. Whether you’re looking to connect with skilled practitioners, knowledgeable mentors, or explore reputable herbal schools to advance your education, AHG is here to guide you.

Explore the benefits of AHG membership and access valuable resources to support your journey toward becoming a Registered Herbalist.

Webinar Intensive Series

Ensuring Quality and FDA cGMP Compliance: A Workshop for Herbalists & Herbal Product Makers

Tuesdays, January 6, 13, 20, 27 

This course covers manufacturing compliance for dietary supplements. Manufacturers should understand the rules and regulations for making products, called cGMPs. In this interactive intensive, we cover all 21 CFR 111 subparts. We provide examples of how to comply with each section, implement them in your facility, and common mistakes to avoid. If time permits, we will be conducting hands-on exercises for SOP review, identification, and marketing pitfalls.

This interactive workshop gives attendees plenty of time to ask detailed questions about how to fine-tune cGMPs in a way that makes sense for their companies.

Focus Session: Business Skills Workshop

How to Write Better Newsletters

Thursday, January 15, 2026

Newsletters can help build your herbal business or clinical practice, as long as you understand where they fit in your marketing plan and how to write one that provides value to your potential clients. In this class, you’ll learn how to write a newsletter that reflects your personality and your work, fits sustainably into your busy schedule, and welcomes “right fit” clients into your practice. You’ll leave with a clear plan for your newsletter as well as tips for how to write newsletters that feel good to send and to receive.

Webinar Intensive Series

How to Find More Clients

Wednesdays, March 18, 25, April 1, 8

Struggling to find enough clients to sustain your practice without feeling salesy or in over your head? Many herbalists rely on word-of-mouth, tinker with social media, or sign up for expensive online courses without any discernible results. It’s no wonder, since most of us are trained in herbalism, not in marketing. 

Promoting your practice doesn’t have to be a guessing game. 

In this intensive, you’ll create a simple marketing plan based on foundational business principles. We’ll clarify who you help and how to describe your work in language that’s accurate and easy for clients to understand. You’ll leave with a personalized plan for how to meet new people, how to stay in touch with interested folks, and how to invite them to work with you in ways that feel ethical and and aligned with your values and voice.