American Herbalists Guild Mission


The American Herbalists Guild promotes clinical herbalism as a viable profession rooted in ethics, competency, diversity, and freedom of practice. The American Herbalists Guild supports access to herbalism for all and advocates excellence in herbal education.


The American Herbalists Guild envisions a world where herbalism is accessible to all as a core component of health care. We envision a culture of vocational empowerment for aspiring and practicing clinical herbalists, as well as other members of the herbal profession including educators, herbal product makers, herbal business owners, growers, wildcrafters, and formulators.


The American Herbalists Guild honors diversity in the practice of herbalism. We equally recognize the validity of traditional herbal practice and modern science-based clinical phytotherapy. As the American Herbalists Guild values the relationship between individual and environmental health, we are dedicated to promoting plant sustainability.